About Us – Our Story
Passion Poured from Europe to Your Glass
At Draft Products, we believe the best beers in the world aren't always the loudest ones. They're brewed quietly in centuries-old cellars, by engineers who became brewmasters, by families who refused to let regional traditions disappear. Our job is to find them — and bring them to you.
Why We Started
Draft Products was founded with a simple conviction: British beer lovers deserve access to the finest craft beers Europe has to offer, not just what happens to be on a supermarket shelf. We started by hunting down exceptional imports — the kind of beers that win international awards and carry real heritage — and making them available direct to your door, with free UK delivery on orders over £100.
How We Curate
Every brewery we work with is chosen by hand. We travel, we taste, we dig into provenance. We look for beers with a genuine story behind them — beers like those from Les Brasseurs de Lorraine, founded in 2003 by two brewing engineers on a mission to revive the historic beer traditions of the Lorraine region of France. That kind of dedication to craft and heritage is exactly what we look for.
Our range spans lagers, ales, wheat beers, abbey beers, and seasonal specialities — all sourced from independent and artisan producers across Belgium, France, Germany, and beyond. Many carry international beer awards; all of them are exceptional.
Our Credentials
- Specialist importer of premium European craft beer and wine
- Home-draught systems and glassware for the full experience
- Curated subscription boxes for regular discovery
- Featured in UK media — including among Chris Moyles' favourites
- Free UK delivery on orders over £100
The Breweries Behind the Beer
We're proud to represent breweries that might not have massive marketing budgets but have something far more valuable: authenticity. From storied Belgian abbey traditions to cutting-edge French craft pioneers, the producers we partner with share our obsession with quality, character, and craft.
Let's Raise a Glass
Whether you're a seasoned craft beer enthusiast or just beginning to explore beyond the mainstream, we'd love to be your guide. Browse our range, build a bundle, or subscribe to a regular box — and taste what European craft brewing really looks like.
Cheers. Santé. Prost.